Not even lying
Marketing vs Managing
Reputation Marketing and Reputation Management may seem like the same thing, but the truth is that they are quite different and serve different purposes.
Reputation marketing is an emerging trend in digital marketing, although the term reputation management has been around awhile. However, reputation marketing differs in that it adopts a more proactive approach.
According to Wikipedia this approach “has evolved from the marriage of reputation management and brand marketing, and involves a brand’s reputation being vetted online in real-time by consumers leaving online reviews and citing experiences on social networking sites. With the popularity of social media in the new millennium reputation, vetting has turned from word-of-mouth to the digital platform, forcing businesses to take active measures to stay competitive and profitable.
“Vetting has turned from word-of-mouth to the digital platform”.
On the other hand, according to the Business Directory Reputation Management is “Activities performed by individual or organization which attempt to maintain or create a certain frame of mind regarding themselves in the public eye. Reputation management is the process of identifying what other people are saying or feeling about you or your business; and taking steps to ensure that the general consensus is in line with your goals. Many people and organizations use various forms of social media to monitor their reputation.”
Overview of Reputation Management
Reputation management focuses on monitoring and managing online reviews and social media mentions of your company.Reputation management entails the practice of managing and enhancing your company’s reputation in the public eye and maintaining a good track record in the public eye.
It basically involves the process of identifying what people are saying about your business and then taking the necessary steps to ensure that whatever they are saying does not adversely impact your business.
Overview of Reputation Marketing
Reputation Marketing, however involves building your company’s 5-Star Reputation Online by getting real reviews from your clients and marketing them all across the Internet for more potential customers to see!
Your Positive Reviews will be posted on your Google Page, Facebook Fan Page, Website and all other directories that are important to your business and your niche. All these Positive Reviews will help position you as the Market Leader in the sight of both your potential and existing customers.
Every Positive Review serves as a vote of confidence for your company and it gives potential customers that maybe looking to buying your products and/or using your services a clear indication the type of experience they will most likely receive if they choose you.
These Positive Reviews, in essence serve as an incredibly powerful Online Referral system in disguise, because it is like an electronic word of mouth marketing on auto-pilot!
One thing you need to realise is that Reputation Marketing is the most important marketing you can do for your business!
Get in touch with a Resmarr rep and find out what Reputation Marketing can do for you.